How long has smirnoff been around

And he did, in Since he ran a capitalist enterprise — and was selling booze, to boot — Vladimir Smirnov was forced to flee Russia after the Bolshevik revolution, resettling his base of operations in Europe. Before the Smirnovs fled Russia, there was a brief period in which the state took control of the business.

In theory it was to rein in corruption and alcoholism, but it did end up making the country hundreds of millions of dollars. Well, the unflavored version is. The brand offers everything from a commonplace Raspberry flavor, to gimmicky Whipped Cream.

This is the story of how one man created an empire: the empire of Smirnoff vodka. He began making vodka in , using only the finest ingredients to make his brand of vodka the most prestigious. To market his product, he became one of the first people to advertise in newspaper ads and even made charitable donations to the clergy to keep them from preaching anti-vodka sermons.

Smirnoff continues to adapt to changing times, revolutionizing club culture with innovations such as new flavors. During this time, Smirnoff Ice is created to address the changing consumer palate.

The New York Times holds a blind taste test of 21 of the leading vodkas in the world. Smirnoff Seltzers launch, with only 90 calories, zero sugar, one carb, and infused with natural fruit essence. Smirnoff No. Smirnoff continues to be the most awarded name in vodka.

That has enabled us to live up to that original brand DNA of being for everybody because it means we can get to a price point that makes us a mass-market proposition. It looks like you're in Asia, would you like to be redirected to the Drinks Business Asia edition?

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